Media bias?

FORGET MEDIA ATTENTION IF YOU'RE POOR, BLACK, UGLY OR OLD - Yahoo! News
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I do agree with this. This runaway bride lady has been getting way too much media coverage. Every day, every month, there are thousands of people who go missing, or have far worse things happen to them. The most news coverage they get is a couple of times, once explaining what happened and once explaining the end result.
Perplexed at why this lady was made into such a big fuss, I tried to read into the news at the beginning of this story. Apparently there was a reward of something like a 100 grand offered for any news of the missing bride. And of course there was the possibility that she was kidnapped. Together these two facts account for whay the media should be interested in this woman.

There are numerous cases of missing people, poor, old, Asian whatever. Each deserves a certain amount of media attention -- but anything that is not going to affect more than a handful of people, should not get more than 10 mins of airtime!